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February 19, 2013

Video: SoundStain by Aprons


Occasionally we get a few e-mails in the Cerebral Pop inbox that catch our eyes. In this case it is the new music video from the duo The Aprons. This dream pop team hails from Tel Aviv, and, according to their bandcamp profile, "met while escaping the great avalanche of 1805. Leaving their families of Siberian wolves behind, they embarked on their musical journey."

The music video comes off their debut album, SoundStain (which you can stream in full right here), and has some very solid production backing it up. The vibe of the video reminds me a lot of the movie Snow White and the Huntsman, but honestly, I prefer re-watching this haunted lullaby than the headache inducing mushroom trip of a fairytale retelling.  The video was directed by Liran Goldberg and took a team of 40 animators to create it. Watch the crystallized video after the jump.

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